Amplify Is Cool

We’re enjoying Amplify.com, check us out at: http://wellhunggeeks.amplify.com/

The site has launched “CLOGS”, who needs a blog when you can have a Clip Log?

It plays directly into our re-mix culture. There is so much available content with the Internet that having a spot to distill it to relevant pieces of information is HUGE.

The interesting thing we’re watching for is whether this further reduces and niches the way people get news. If we follow clogs of people who are just like us, who are editing in 2 ways:

1st: the type of information that they read.

2nd: the information within that information that they share.

It’s a genius service, but it has some cultural risks. How will we broaden our exposure to differing viewpoints on an ongoing basis?